Case Studies

Real bids. Real wins.

A selection of anonymised client outcomes across US federal acquisition, UK public sector, corporate procurement and grant funding.

Public Sector · NHS

£8.4M NHS framework award secured at first attempt

Problem

A mid-sized healthcare services provider had bid unsuccessfully for two consecutive years on a regional NHS framework. Their responses were technically capable but failed to evidence outcomes against scoring criteria.

Strategy

We rebuilt the response from the scoring rubric upward — restructuring win themes, evidencing measurable patient outcomes, and aligning the executive summary to the trust's procurement priorities.

Outcome

Awarded a place on the framework with the highest quality score in their lot. Contract value £8.4M over four years.

+38

Quality score uplift

US Federal · DoD

$12M DoD task order won under a GWAC vehicle

Problem

A mid-sized US technology firm held a seat on a GWAC but had not converted a single task order in 18 months. Their responses were technically strong but non-compliant with Section L and weak on past performance framing.

Strategy

We rebuilt the proposal against a Section L/M compliance matrix, restructured win themes around the agency's mission priorities, and rewrote past performance citations to mirror evaluation factors. Ran a full Pink and Red team review cycle.

Outcome

Awarded a $12M / 5-year task order — their first under the vehicle. Contracting officer feedback cited the clarity of the technical approach and traceability to requirements.

$12M

Task order awarded

Central Government · UK

Crown Commercial Service framework win for a SaaS scale-up

Problem

A UK SaaS scale-up wanted to access central government via a CCS framework but lacked any prior public sector bidding experience.

Strategy

We led discovery, defined competitive win themes against incumbent suppliers, wrote all quality responses and managed the portal submission end-to-end.

Outcome

Awarded onto the framework, opening access to a public sector buyer base of 17,000+ organisations.

1st

Public sector framework

Corporate RFP

£2.1M enterprise services contract won against four incumbents

Problem

A specialist consultancy had been invited to a corporate RFP but were the only non-incumbent and a clear price disadvantage.

Strategy

We reframed the response around outcome differentiation rather than price, supported by a sharp executive summary and tailored commercial narrative.

Outcome

Won the contract — £2.1M over three years — displacing all four incumbent suppliers.

5:1

Outranked incumbents

Grant Funding

£480k Innovate UK grant secured for clean-tech R&D

Problem

A clean-tech start-up had a strong technical proposition but no experience translating it into an assessor-ready Innovate UK application.

Strategy

We structured the application around Innovate UK's scoring criteria, sharpened the impact narrative, and built a defensible budget justification.

Outcome

Full £480k grant awarded at first submission, with assessor feedback citing the clarity of impact and commercialisation plan.

£480k

Grant secured

Your win story could be next.

Book a consultation